A recent study by Heepsy ranked the celebrity brands generating the most buzz in 2025 by analyzing Instagram followers, Google searches, and Instagram hashtags.
Unlike traditional brand rankings that focus on revenue or product sales, this study highlights public engagement and social media traction to reveal which celebrity-driven businesses are dominating conversations.
Data was collected from social media analytics tools and search trend reports, with a composite score used to measure overall brand visibility and discussion levels.
| Celebrity & Brand | Instagram Followers | Google Searches | Instagram Hashtags | Composite Score |
| Kanye West, Yeezy | 3.1 M | 14.5 M | 13.4 M | 98.3 |
| Kylie Jenner, Kylie Cosmetics | 24.7 M | 1.6 M | 4.5 M | 87.1 |
| Rihanna, Fenty Beauty | 13.1 M | 4.2 M | 205K | 79.2 |
| Rihanna, Savage X Fenty | 5.1 M | 1.1 M | 420K | 71.8 |
| Kim Kardashian, Skims | 6.6 M | 3.8 M | 292K | 67.9 |
| Selena Gomez, Rare Beauty | 8 M | 3.4 M | 1.2 M | 63.0 |
| Dolly Parton, Dollywood | 314K | 5.5M | 381K | 59.6 |
| Pharrell Williams, Billionaire Boys Club | 116K | 3.4 M | 1.2 M | 50.5 |
| Jimmy Buffett, Margaritaville | 216K | 1.6 M | 644K | 45.6 |
| Kate Hudson, Fabletics | 1.9 M | 1.7 M | 535K | 43.1 |
Kanye West’s Yeezy ranks first as the most talked-about celebrity brand in 2025, with 14.5 million Google searches and 13.4 million Instagram hashtags. The brand generates the highest level of online engagement, with 3.1 million Instagram followers.
Coming in second, Kylie Jenner’s Kylie Cosmetics has 24.7 million Instagram followers, the highest among all ranked brands. The brand records 1.6 million Google searches and 4.5 million Instagram hashtags, securing its place among the most-discussed celebrity businesses in 2025.
Rihanna’s Fenty Beauty ranks third, accumulating 4.2 million Google searches and 13.1 million Instagram followers. The brand has 205K Instagram hashtags and continues to influence the beauty industry with strong digital engagement.
Rihanna appears again in fourth place with Savage X Fenty, her lingerie brand. With 5.1 million Instagram followers, 1.1 million Google searches, and 420K Instagramhashtags, the brand remains one of the top fashion-focused celebrity businesses.
With 6.6 million Instagram followers, 3.8 million Google searches, and 292K Instagram hashtags, Kim Kardashian’s Skims secures the fifth spot. The brand maintains a strong presence in the shapewear and loungewear industry.
Selena Gomez’s Rare Beauty ranks sixth, generating 3.4 million Google searches and 1.2 million Instagram hashtags—the third highest in the study. The brand has 8 million Instagram followers and continues to gain traction through influencer collaborations and brand messaging.
Dolly Parton’s Dollywood ranks seventh, recording 5.5 million Google searches and 381K Instagram hashtags. The theme park brand has 314K Instagram followers and remains widely recognized.
Pharrell Williams’ Billionaire Boys Club takes eighth place, with 116K Instagram followers, 3.4 million Google searches, and 1.2 million Instagram hashtags. The streetwear brand continues to attract attention in 2025.
Jimmy Buffett’s Margaritaville ranks ninth, with 1.6 million Google searches and 644K Instagram hashtags. The brand has 216K Instagram followers and remains a well-known name.
Kate Hudson’s Fabletics rounds out the top ten, with 1.9 million Instagram followers, 1.7 million Google searches, and 535K Instagram hashtags. The brand continues to draw interest in the activewear industry.
